Monday, October 17, 2011

We Feel Fine - opinion

I think this website is really cool. It allows people to see what the rest of the world is feeling, and to do everything from looking at the numbers to see who is feeling how they are at the moment to reading the words of other people to get a better idea of the personalities of those who would otherwise just be faces in a crowd. The site offers many different ways to sort out the data, such as sorting by emotion, gender, age, location, etc., or even different ways to literally view it (ex., montage, madness, etc.)

While it could technically be considered intrustive, I don't think it is. It does post the words and emotions of other people, but does not identify who's saying it. All it does is give an interesting and unique way to look into the minds of other people.

Thursday, October 13, 2011

Advertising tactics applied to real ads

I found two ads, one television ad for JG Wentworth and one printed ad for the World Wildlife Fund.

We have all seen that annoying JG Wentworth ad that seems to have the whole neighborhood dangling out of their windows. The JG Wentworth ad offers a 'testimonial' of sorts by featuring multiple 'normal' people with one thing in common:  'its their money, and they need it now'. This could also be considered bandwagon, because the people featured in the commercial and what the workers of the firm say implies that everyone is doing it (getting one large sum instead of many smaller payments). They also use the 877-CASHNOW jingle, which sticks in viewers heads (salience).

I also found this ad for the World Wildlife Fund:

This ad features the fear tactic to try to convince people to change their lives and consuming habits in order to make the earth a healthier place to live. It threatens people with turning into fish hybrids under new conditions.

Wednesday, October 5, 2011

My ad


This ad applies to Monroe’s Motivated Sequence because it…
Grabs the audience’s attention by presenting a problem (gross tasting cough drops and syrups), a product to solve that problem (the menthol jellybeans in many ‘good’ flavors),a testimonial ‘proving’ the quality or convenience of the product, and a way to get the product (the store located downtown) .