Thursday, October 13, 2011

Advertising tactics applied to real ads

I found two ads, one television ad for JG Wentworth and one printed ad for the World Wildlife Fund.

We have all seen that annoying JG Wentworth ad that seems to have the whole neighborhood dangling out of their windows. The JG Wentworth ad offers a 'testimonial' of sorts by featuring multiple 'normal' people with one thing in common:  'its their money, and they need it now'. This could also be considered bandwagon, because the people featured in the commercial and what the workers of the firm say implies that everyone is doing it (getting one large sum instead of many smaller payments). They also use the 877-CASHNOW jingle, which sticks in viewers heads (salience).

I also found this ad for the World Wildlife Fund:

This ad features the fear tactic to try to convince people to change their lives and consuming habits in order to make the earth a healthier place to live. It threatens people with turning into fish hybrids under new conditions.

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