Analyzing Advertisments
Product: Duracell batteries
5 words to describe this ad are: simple, creative, subtle, 'cool', and distinct.
The ad has no people as part of it, because it is simply depicting the batteries themselves, with their registered colors and logo. The ad is a close-up photo of the product, taken in natural lighting and from directly above, and placed on the back of a bus, as if the batteries were powering it.
The product is targeted towards pretty much everyone, as every person has had some need for batteries at least once in their lives. I personally liked it because its interesting and entirely unique. It caught my attention initially because I had to look twice to make sure it wasn't real, then captured my attention because, to be honest, it looks cool.
The ad doesn't seem to have any real consequences, as it has no people in it to offend and no absurdly high expectations have been set (unless someone who sees the ad actually wants to purchase huge batteries that can power public transportation, which would be a problem because of course Duracell does not make batteries with this size or capability).
Product: Coca Cola
5 words to describe this ad are: creative, engaging, simple, exciting, and interesting.
This ad also does not have people, but instead features just an open bottle of Coke and the registered colors and logos of the Coca Cola company. The picture was taken straight on, and relatively close to the bottle (you can see the condensation on it). The 'lighting' has been added in, as the shadow is entirely unrelatistic and is more like there is a mirror directly underneath that the bottle is resting on than it is a natural shadow. The text of the ad is just two lines, one that says simply "open happiness" in all lowercase letters to create a relaxed vibe, and the other which says "fizzzshh" in letters meant to look like bubbles. This is an onomatopœia because it reads exactly like it sounds, and makes the consumer instantly think of their personal experiences with the product itself and hearing that sound when they opened a bottle of Coke.
The ad is directed towards anyone who ever has or ever will drink a Coke. I myself find it appealing because I
did immediately think of Coke and the other senses I associate with it, so it was quite effective. Adding the 'sound' to a soundless ad makes the product seem more exciting.
The ad features no people, so it makes no assumptions about gender, race, or class and does not create any unrealistic expectations for the product.
Product: milk. This ad isn't necessarily promoting any one brand but rather a lifestyle choice.
5 words: interesting, persuasive, intense, creative, effective
The ad features Hayden Panettiere. She is young, pretty, well-dressed, and has an intense look on her face (which makes sense, since milk is exploding in her hand).
Compared to Monroe's Motivated Sequence, this method is much more detailed and specific to the people recieiving the message rather than the person delivering it.
